Lily Adeleye started out making hair bows as a hobby. At the age of five, the young CEO made history with a new Walmart deal, becoming the youngest Black-owned brand in the store’s history. Fast-forward two years, and Lily Adeleye has just launched a second product in Walmart! 


“I’m really proud of Lily,” Courtney Adeleye, Lily ‘s mother said in a recent interview regarding the partnership expansion. “She has her own ideas, she’s very creative and vocal, and she is willing to do the work. She has everything it takes to be successful.”

Lily Frilly offers accessories, backpacks, lunch boxes, and more for little fashionistas to add to their style chests. However, that is not all. The company also has offered kid-friendly networking events to empower young people across the country.

“From the time Lily was 3, I knew then she had a business mindset,” Courtney said of her daughter in a past interview with Black Enterprise. “At an early age, as she watched me build a successful business, (The Mane Choice), from the ground up, it exposed her to many possibilities and goals, so with that, we didn’t wait until she was an adult to help her pursue them.”

Lily’s mom said in a past interview with WWD that her daughter is the only one of her children that has her own company.

According to a news release, the Lily Filly, expansion with the second product in Walmart, will include a range of bows and barrettes for girls of all ages and “serves as an aspirational charge for little girls all over the world to reach for the stars.”

“Lily Frilly started out as a brand my daughter Lily and myself created, as I have always believed it’s important to let your children follow their passions, whether that be art, sports or in this case, growing a business,” Lily’s mom said about the company’s origins. “Now, Lily Frilly has become so much more than just that–it’s become a brand children love, as well as a symbol of inspiration and confidence for young girls as well as for the Black community. It’s amazing to see what kids can do, and we’re so glad Walmart is providing this platform to give Lily Frilly the room and attention it warrants.”

Congratulations, Lily. This is just the beginning! 

Tiffany Silva

Tiffany Silva

Writer and Editor

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