Beauty CEO and founder of The Mane Choice, Courtney Adeleye’s five-year-old daughter, Lily Adeleye, is proving that the apple does not fall far from the tree. The rising business mogul has made financial history as she has become the youngest CEO to have her products on the shelves at Target.


“From the time Lily was 3, I knew then she had a business mindset,” Adeleye said of her daughter in an interview with Black Enterprise. “At an early age, as she watched me build a successful business from the ground up, it exposed her to many possibilities and goals, so with that, we didn’t wait until she was an adult to help her pursue them.”

Lily Frilly offers little fashionistas choices of hair bows, backpacks, and lunch boxes to add to their style chests. And of course, Lily’s products aren’t to far from her mother’s shelf-lined goodies.

“I own my own company. I don’t just like it, I love it,” exclaimed Lily in the same interview as her mother.

And of course, this is a special accomplishment for the mother/daughter team. “Being the first Mother/Daughter duo to hit shelves in one of the largest retail stores in the world is still surreal to us. It’s history. It’s life-changing and it should definitely be celebrated,” says Adeleye. “Many people don’t understand the importance of instilling ‘the NOW’ into children. Not in all situations do you have to wait until you’re older to pursue your dreams. Lily Frilly believes that children have the ability to meet their full potential at an early age and we hope people see our story as an inspiration to be innovative and step outside of the box.”

What a perfect way to team up and build generational wealth for years to come. This is just the beginning for little Lily. We cannot wait to see what the future holds for this dynamic duo!

Tiffany Silva

Tiffany Silva

Writer and Editor

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