Why Not Them?

Russell Wilson and Ciara hosted the launch of his 3Brand apparel brand at Rookie USA Flagship at Union Square in New York City (NYC) on Thursday (June 24). The celebrity couple had the help of their kids – Future Zahir, Sienna, and Win – at the event.


Future, Sienna, and Win served as models for Russell’s brand. The youngsters brought cuteness with a touch of fierceness to the mainstage as they showed attendees a preview of what is to come with 3Brand.

Haddad Brands is proud to partner with Russell Wilson in one of his latest ventures as a clothing brand owner. The distributor is responsible for the designs as well as sourcing 3Brand. Of course, Russell serves as the mastermind behind the designs, which heavily lean on his mission to uplift the human spirit.

Both Russell and Ciara work to promote prosperity through education and resources to life’s basic essentials. The celebrity couple’s Why Not You Foundation helped many Seattle families survive the pandemic last year and continues to serve as a beacon of hope for those looking for a way out of poverty.

Ciara and Russell Wilson recently founded the Why Not You Academy, which is an educational institution geared towards giving underprivileged kids the opportunity to receive a good education. Tuition at this school is free with the institution’s freshman class of 100 set to start in the fall.

“We’ve always held the belief that life’s successes start with a good education, but recognize that access isn’t always created equally for all,” Russell and Ciara recently said of their decision to start a school. “This school is a longtime dream of ours and it was important for us to find a way to combine traditional classroom learning with community and mentorship-based activities, in order to prepare kids for the real world.”

Those who support 3Brand will also support Russell and Ciara’s efforts with their Why Not You Foundation. All proceeds from Russell’s collection go towards the NFL player’s charity.

Celebrities who supported Russell Wilson’s efforts on Thursday included Adrienne Bailon, Tiki Barber,Dascha Polanco, Charly Martin and more. Though Victor Cruz was not in attendance, his daughter served as one of the models.  Finally, influencer Ameenha Lee hosted the runway portion of the show.

You can learn more about 3Brand here.

Photos: Nate Nartey for



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

Related Posts

Next Post


Don’t miss out on BCK’s newsletter to get breaking celebrity news, hot pics and more delivered straight to your inbox!

Subscribe To Our Newsletter