Beyonce has spent this year in service to her hometown while building a new clothing collection for Ivy Park. The celebrity mom tells Vogue: Britain how her kids helped inspire the newest line.
“During quarantine, fashion was a place of escape for me,” Bey tells Vogue. “My kids and I came up with Fashion Fridays. Every Friday, we would dress up in my clothes or make clothes together and take each other’s pictures. It became a ritual for us and an opportunity to handle this crazy year together. The newest Ivy Park collection was inspired by this new tradition. It consciously uses bright, bold colours to remind us to smile. I used a lot of neon yellow and coral mixed with baby blue and earth tones that felt soothing. They brought me joy and made me smile in the midst of a tough time for all of us.”
This year has certainly been a tough time for many. Hollywood was rocked by the sudden deaths of Kobe Bryant and his 13-year-old daughter, Gianna Bryant, in January. The pandemic and a reckoning with America’s racism in the months that followed further shocked Tinseltown and the world.
“Blue is very smart, and she is aware that there is a shift,” Beyonce says of her 8-year-old daughter who is big sister to twins Rumi and Sir Carter. “It is my job as a parent to do my best to keep her world as positive and safe as can be for an eight-year-old,” Bey shares. “My best advice [to parents] is to love them harder than ever,” the celebrity mom continues.
“I let my children know that they are never too young to contribute to changing the world,” Bey explains. “I never underestimate their thoughts and feelings, and I check in with them to understand how this is affecting them. Blue saw some of the reactions to the ‘Brown Skin Girl’ video, as well as some of the videos from the philanthropic work I’ve done this year. When I tell her I’m proud of her, she tells me that she’s proud of me and that I’m doing a good job. It’s teeeeeew much sweetness. She melts my heart. I believe the best way to teach them is to be the example.”
Blue Ivy Carter has changed Beyonce in more ways than one. “Something cracked open inside of me right after giving birth to my first daughter,” Bey tells Vogue. “From that point on, I truly understood my power, and motherhood has been my biggest inspiration,” the celebrity mom reveals.
“It became my mission to make sure she lived in a world where she feels truly seen and valued. I was also deeply inspired by my trip to South Africa with my family. And, after having my son, Sir Carter, I felt it was important to uplift and praise our boys and to assure that they grow up with enough films, children’s books and music that promote emotional intelligence, self-value and our rich history. That’s why the film is dedicated to him.”
Beyonce’s latest film, Black Is King, is available on Disney+. You can learn more about the celebrity’s latest clothing collection, “DRIP 2,” here. Stay tuned for more Beyonce family news!
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