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Home ยป NEWS ยป KIMORA LEE SIMMONS AND KIDS LAUNCH BABY PHAT BEAUTY

KIMORA LEE SIMMONS AND KIDS LAUNCH BABY PHAT BEAUTY

Kotey Ashie by Kotey Ashie
5 months ago
in NEWS
0

After 10 years, Kimora Lee Simmons’ iconic label Baby Phat is back, and this time, she’s taking it to the next level with her daughters, 21-year-old Aoki Lee and 18-year-old Ming Lee Simmons. On September 1, Kimora Lee announced the launch of Baby Phat’s cosmetics and beauty line Baby Phat Beauty.

Baby Phat Beauty revealed their first products, the three “Shimmer Dreams” sets. Each set comes with a lip gloss, hydrating body lotion, a shimmering body spray, and a pink travel pouch at only $45 a set. The sets are named “Divine,” “Ethereal,” and “Opulence,” to reflect the personalities of the mother-daughter team. โ€œDivine is mine, obviously,โ€ says Kimora Lee. โ€œOpulence is Ming, and Ethereal is Aoki because sheโ€™s a free spirit.โ€

View this post on Instagram

Guys, please say hello to my latest addition, Baby Phat Beauty and our Shimmer Dreams 3 piece set! โœจ๐Ÿ’— Divine is inspired by some of my favorite scents: bold florals and hints of vanilla. Shop yours now at @babyphatbeauty ๐Ÿ’‹

A post shared by Kimora Lee Simmons L. (@kimoraleesimmons) on Aug 31, 2020 at 9:41pm PDT

Kimora, Aoki, and Ming Lee each took to their Instagram accounts to promote the “Shimmer Dreams” sets, each of them wearing gorgeous pink, blue, and purple dresses while showing off their respective sets. Kimora Lee captioned her post: “Guys, please say hello to my latest addition, Baby Phat Beauty and our Shimmer Dreams 3 piece set! โœจ๐Ÿ’— Divine is inspired by some of my favorite scents: bold florals and hints of vanilla. Shop yours now atย @babyphatbeauty ๐Ÿ’‹.”

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Aoki Lee captioned her Instagram post: Babyphat beauty is finally here with our three-piece shimmer set! ๐Ÿ•Šโœจ๐Ÿ’ŽEthereal body shimmer is my favorite scent with hints of green apple, red berries, amber, and of course lots of sparkle. Shop yours @babyphatbeauty.

View this post on Instagram

Babyphat beauty is finally here with our three piece shimmer set! ๐Ÿ•Šโœจ๐Ÿ’ŽEthereal body shimmer is my favorite scent with hints of green apple, red berries,amber and of course lots of sparkle. Shop yours @babyphatbeauty

A post shared by Aoki Lee Simmons ๐Ÿน (@aokileesimmons) on Aug 31, 2020 at 9:42pm PDT

Ming Lee’s caption read: “Introducing Baby Phat Beauty: Frost yourself in our new Shimmer Dreams Collection ๐Ÿ’Ž๐Ÿ’Ž๐Ÿ’ŽA 3 piece set with all your sparkle needsโœจ๐Ÿ’— Opulence is my favorite with notes of peach, midnight orchid, and caramel. Shop yours nowย @babyphatbeauty! PS it comes in a pink glitter pouch that I use for everything ๐Ÿ˜‰.”

View this post on Instagram

Introducing Baby Phat Beauty: Frost yourself in our new Shimmer Dreams Collection ๐Ÿ’Ž๐Ÿ’Ž๐Ÿ’ŽA 3 piece set with all your sparkle needsโœจ๐Ÿ’— Opulence is my favorite with notes of peach, midnight orchid, and caramel. Shop yours now @babyphatbeauty! PS it comes in a pink glitter pouch that I use for everything ๐Ÿ˜‰

A post shared by ๐”๐”ฆ๐”ซ๐”ค ๐”๐”ข๐”ข ๐”–๐”ฆ๐”ช๐”ช๐”ฌ๐”ซ๐”ฐ ๐Ÿฆ‹ (@mingleesimmons) on Aug 31, 2020 at 9:42pm PDT

Kimora Lee Simmons shares Aoki and Ming Lee with her ex-husband, mogul Russell Simmons, the founder of the legendary hip-hop label Def Jam Records. He created the iconic streetwear brand Phat Farm in 1992, and in 1999 Kimora Lee Simmons founded Phat Farmโ€™s female-centered extension Baby Phat, which helped propel the Phat Farm brand into becoming a pioneer in urban fashion during the 2000s.

Unfortunately, Phat Farmโ€™s success would not last; due to the over-saturated hip-hop clothing market and market discrimination against African-American fashion brands. In 2004, Russell Simmons sold Phat Farm and Baby Phat to the Kellwood Company, and in 2010, Kimora Lee Simmons resigned from her role as Baby Phatโ€™s creative director, which thus marked the end for Baby Phat.

In 2019, Kimora Lee Simmons relaunched Baby Phat and is now expanding with Baby Phat Beauty. On working with her daughters in Baby Phat’s new era, Kimora Lee says: “This is the retro brand that’s reborn looking through the eyes of young people like Ming and Aoki. My girls have been working with me and going to school โ€“ and thatโ€™s tough,” said Kimora Lee. “It can be tough, but it’s exciting that we’re pushing that needle forward.”

View this post on Instagram

Introducing: Baby Phat Beauty and the Shimmer Dreams 3 piece gift set! ๐Ÿ’—โœจ๐Ÿ’Ž Inspired by Kimora, Ming, and Aoki- thereโ€™s a set for everyone! Each set includes an illuminating body spray, a plumping lip gloss, and a hydrating body lotion packed into a collectible pink glitter travel pouch! Shop your favorite kit and get your shimmer on @babyphatbeauty!

A post shared by Baby Phat (@babyphat) on Aug 31, 2020 at 9:41pm PDT

Tags: Aoki Lee SimmonsBaby PhatBaby Phat BeautyBaby Phat RelaunchKimora Lee SimmonsMing Lee SimmonsRussell Simmons
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