After 10 years, Kimora Lee Simmons’ iconic label Baby Phat is back, and this time, she’s taking it to the next level with her daughters, 21-year-old Aoki Lee and 18-year-old Ming Lee Simmons. On September 1, Kimora Lee announced the launch of Baby Phat’s cosmetics and beauty line Baby Phat Beauty.
Baby Phat Beauty revealed their first products, the three “Shimmer Dreams” sets. Each set comes with a lip gloss, hydrating body lotion, a shimmering body spray, and a pink travel pouch at only $45 a set. The sets are named “Divine,” “Ethereal,” and “Opulence,” to reflect the personalities of the mother-daughter team. “Divine is mine, obviously,” says Kimora Lee. “Opulence is Ming, and Ethereal is Aoki because she’s a free spirit.”
Kimora, Aoki, and Ming Lee each took to their Instagram accounts to promote the “Shimmer Dreams” sets, each of them wearing gorgeous pink, blue, and purple dresses while showing off their respective sets. Kimora Lee captioned her post: “Guys, please say hello to my latest addition, Baby Phat Beauty and our Shimmer Dreams 3 piece set! ✨💗 Divine is inspired by some of my favorite scents: bold florals and hints of vanilla. Shop yours now at @babyphatbeauty 💋.”
Aoki Lee captioned her Instagram post: Babyphat beauty is finally here with our three-piece shimmer set! 🕊✨💎Ethereal body shimmer is my favorite scent with hints of green apple, red berries, amber, and of course lots of sparkle. Shop yours @babyphatbeauty.
Ming Lee’s caption read: “Introducing Baby Phat Beauty: Frost yourself in our new Shimmer Dreams Collection 💎💎💎A 3 piece set with all your sparkle needs✨💗 Opulence is my favorite with notes of peach, midnight orchid, and caramel. Shop yours now @babyphatbeauty! PS it comes in a pink glitter pouch that I use for everything 😉.”
Kimora Lee Simmons shares Aoki and Ming Lee with her ex-husband, mogul Russell Simmons, the founder of the legendary hip-hop label Def Jam Records. He created the iconic streetwear brand Phat Farm in 1992, and in 1999 Kimora Lee Simmons founded Phat Farm’s female-centered extension Baby Phat, which helped propel the Phat Farm brand into becoming a pioneer in urban fashion during the 2000s.
Unfortunately, Phat Farm’s success would not last; due to the over-saturated hip-hop clothing market and market discrimination against African-American fashion brands. In 2004, Russell Simmons sold Phat Farm and Baby Phat to the Kellwood Company, and in 2010, Kimora Lee Simmons resigned from her role as Baby Phat’s creative director, which thus marked the end for Baby Phat.
In 2019, Kimora Lee Simmons relaunched Baby Phat and is now expanding with Baby Phat Beauty. On working with her daughters in Baby Phat’s new era, Kimora Lee says: “This is the retro brand that’s reborn looking through the eyes of young people like Ming and Aoki. My girls have been working with me and going to school – and that’s tough,” said Kimora Lee. “It can be tough, but it’s exciting that we’re pushing that needle forward.”
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