Gabrielle Union is an actress, a bestselling author and now, a partner of the kids’ snack company Bitsy’s Brainfood.
Founded by mothers Alex Buckley and Maggie Patton, Bitsy’s started releasing their brand of healthy snacks for children in 2012, and have since grown into a popular name in kids’ snacks, appearing in stores such as Whole Foods and Target.
On May 13, Gabrielle Union, a proud mother herself, joined Bitsy’s as a co-founder and a partner. Bitsy’s announced their partnership with Union on their Instagram page, posting a picture of Union, Buckley and Patton and acknowledging their partnership in the caption.
“The BITSY’S team is ecstatic to announce that Gabrielle Union is joining Bitsy’s as a co-founder and partner, bringing her incredible vision, voice and passion for making nutritious, delicious foods accessible to all families all across the country.”
“As a first step toward realizing our mission and in response to the COVID-19 crisis, Bitsy’s has donated tens of thousands of organic snack packs to the Los Angeles Unified School District and @winnyc_org, the largest provider of shelter and services to New York City’s homeless families. We’re so excited about what’s to come, and we hope you are, too. #ABitMoreGoodness.”
Gabrielle Union, or rather her 1-year-old daughter Kaavia Wade, who she had with NBA legend Dwyane Wade, especially loves Bitsy’s snacks and literally cannot resist them. On the same day her partnership with Bitsy’s was announced, Union tested Kaavia with the #fruitsnackchallenge, a game where parents test their children’s patience by placing snacks in front of them and telling their kids not to eat them until they return.
In a short Instagram video, Gabrielle Union set a bowl of Bitsy’s cookies near Kaavia and left the room, telling Kaavia to wait until she gets back to eat them. Living up to her “Shady Baby” nickname, Kaavia nodded in agreement, and then proceeded to get up and eat two of the cookies as soon as Union left. “I thought we were gonna wait,” said Union when she returned. Union then told Kaavia she could eat the cookies, only for Kaavia to run away, making Union laugh. Union captioned the video: