"A Mini Style Star"

Blue Ivy Carter is a cultural icon according to her mother, Beyonce, who named the youngster as such in documents pertaining to a dispute with a wedding planner.


Those unfamiliar with the ongoing battle should know that Beyonce has been trying to trademark her daughter’s name, “Blue Ivy Carter,” since 2012. In fact, the celebrity mom jumped right on the business of brand ownership only to learn that a wedding planning company operated by Wendy Morales had already incorporated the term, “Blue Ivy” in its business scheme. Morales alleged that customers may confuse “Blue Ivy Carter” with her brand, which is a notion that Bey’s team denies.

According to documents obtained by The Blast,

“That consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety. … [Morales runs a] small business, with just three regional offices and a handful of employees.”

Beyonce’s team also argued that Blue Ivy Carter is “a cultural icon who has been described as a ‘mini style star’ and has been celebrated for her ‘fashion moments’ over the years. Her life and activities are followed extensively by the media and the public.” Bey also cited an instance where Morales admitted to receiving more business after Blue Ivy’s birth simply because of the little one’s name.

It is not too far-fetched for Beyonce to declare her daughter a cultural icon. The youngster has, after all, been on several hit records including ‘Brown Skin Girl’ from her mom’s latest album, The Gift. Stay tuned to see how things turn out between Beyonce and Wendy Morales!

Photo: Getty Images



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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