Charlotte, North Carolina hosted this year’s Rookie USA fashion show at Founders Hall.
The Rookie USA fashion show, presented by Haddad Brands and sponsored by Charlotte-based Belk, Inc., took the Queen City by storm during NBA All-Star Weekend; showcasing the world’s most fashionable kids and clothing lines.
The show showcased the latest looks from top international brands, Levi’s®, Converse, Jordan, Hurley and Nike. The star-studded audience included celebrity attendees Russell Westbrook, Chris Paul, Diddy’s children, Adrienne Houghton, Dascha Polanco and more. Social media influencers including Dear Giana, The McClure Twins, Hails World and child actors Darby Camp, Jakari Fraser and Trinitee Stokes also rocked the runway this season.
DJ Khaled was an instrumental part of the Rookie USA in Charlottesville this year. Proceeds from the show benefitted the rapper’s charity, WE THE BEST Foundation. “I’m excited to be a part of the show this season to give love and support to my son, Asahd, and Haddad brands,” DJ Khaled said of the event, which included his son as a model. Fred Whitfield, president of the Charlotte Hornets, and NBA player Dominique Wilkins hosted the event at Founders Hall.
You can learn more about Rookie USA here.