FENDI’S FAMILY-FOCUSED CAMPAIGN STARS KIM KARDASHIAN, DAUGHTER NORTH WEST AND MOM KRIS JENNER

North West has made her modeling debut alongside mom Kim Kardashian-West and grandmother Kris Jenner for Fendi’s #MeandMyPeekaboo campaign in honor of the 10th anniversary launch of the brand’s classic Peekaboo bag.  Silvia Venturini Fendi, the brand’s creative director, says of the campaign:

“The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women,” said Venturini Fendi. “In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family, who is known for its appearance, but we wanted to bring more of an intimate side to the table.”

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On July 10, Fendi will be releasing a short film starring the trio, with Kanye West’s “Love Lockdown” serving as the soundtrack.

Sarie

Sarie

Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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