Jaden and Willow Smith are true Renaissance members of #younghollywood. Not only have they conquered the big screen but they have gone on to master the catwalk, and the sound stage as well, in addition to almost everything in between. It is not a surprise that the two young people have also become extremely well-rounded entrepreneur’s, landing them a new business venture with Jay Z’s Roc Nation.

Recently Roc Nation announced a joint partnership with MSFTSrep where they will work with the “art collective,” which includes Jaden, Willow, and Harry Hudson. According to a press release, Roc Nation will work closely with MSFTS Music, the label portion of the MSFTSrep, and all three artists will release music and additional content.


“The collaboration between Roc Nation and MSFTS Music is empowering for the youth and flat out legendary,” Jaden Smith commented on the partnership in the release. “Having the support of Roc Nation to get our music to the masses and change culture is a dream come true and a blessing. For My Republic I Stand MSFTS Over All, Thank You.”

If you didn’t know, MSFTSrep is more than just a clothing line. According to the release, it is an “art collective and lifestyle brand that encompasses music, fashion, education and more. Each of the MSFTS artists (Jaden Smith, Willow Smith and Harry Hudson) has their own style and form of musical expression. The larger MSFTS collective is set upon pushing the boundaries of the unknown and creating a world where free-flowing expression, personal growth and individuality are encouraged and celebrated. Roc Nation will help amplify this mission.”

Additionally Jay Brown, CEO of Roc Nation stated that, “The mission behind MSFTS Music is inspiring. Jaden Willow and Harry are embracing their individuality and turning it into art. MSFTS Music promotes and believes in freedom of expression and Roc Nation is proud to support and promote that message.”

In other Smith news, Jaden released new music this past weekend. Watch Me joins his most recent release Batman. Check out the song below and let us know what you think. We can’t wait for the video!


Tiffany Silva

Tiffany Silva

Writer and Editor

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