Deion and his estranged wife Pilar Sanders are the founders of the Primetime Association which houses the TRUTH Foundation. The mission of the organization is to “serve communities by reaching and teaching youth through sports and education. We promote positive self images by providing and environment of coaches, mentors and tutors who believe in our growth. We encourage them to embrace the highest values and sense of responsibilities to their families, peers and communities. We invest in the mental, spiritual, physical, financial and overall well being to build stronger kids by reinforcing education.”    The TRUTH Foundation is geared towards helping youth advance in sports and education.


Deion’s latest venture, a charter school called Prime Prep Academy, is also geared towards helping the youth. In a recent tweet, Sanders says, “ we will PrimeU 4Life. 100 jobs for the best teachers n administrators in the country! We will give these kids the BEST! “If u ain’t serious about children don’t play. We plan on sending EVERY kid to college academically and for athletics. TRUTH! Time 4 Change.”

Find out more about the Truth organization here.

Photo: Deion’s son Shedeur Sanders plays on the “Truth” team.



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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