Record label Bad Boy Entertainment, founded by Sean “Diddy” Combs, is expanding in a big way. Known for producing and crafting some of the biggest names in the music industry, the label is now taking on retail with an exclusive Macy’s line, the Heritage collection, and of course, Christian Combs is the brands top model.
If you remember, Christian recently made his modeling debut in Milan during fashion week as he walked for the Dolce & Gabbana show and lately has been modeling for some of the top elite fashion houses.
The new line will feature nineties-inspired clothing, representing the Bad Boy Entertainment label and artists, retailing between $28 to $88. In celebration of the new partnership with Macy’s and the release of Combs’ “Cant Stop Won’t Stop” documentary, Macy’s will host a pop-up shop at its flagship location in New York on 34th street.
“Bad Boy is about following your dreams,” Combs said in a recent interview with WWD. “It only makes sense for me to team up with Macy’s for our Heritage Collection. This collection represents a movement I stated in 1993, when I was a dreamer. When you work hard and believe, your dreams can come true. Twenty five years later, I’m still dreaming. We’re still pushing forward. Can’t Stop, Won’t Stop.”
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Check out some photos below, of Diddy’s top model. We definitely think that Christian has a long career a head of him in front of the camera.
