Jessie and D’Lila Combs have officially launched 12TWINTY1, the fashion brand they have spent the last few years building.
The 19-year-olds announced the launch on Instagram by sharing campaign photos featuring their older brothers, Quincy Brown, Justin Combs and King Combs. The five siblings modeled the debut 777 collection together, with Jessie and D’Lila wearing matching blue sets while Quincy, Justin and King appeared in coordinating black, blue and white looks that reflected the line’s unisex style.
Alongside the photos, they wrote: “12TWINTY1 CAMPAIGN. MAKE SURE YALL GO SHOP! THE SITE IS LIVE NOW 12TWINTY.COM! WE HAVE STUFF FOR EVERYONE!”
Quincy later shared the campaign on his Instagram Stories, encouraging fans to support his younger sisters.
“BIG shoutout to my sisters who launched their brand today!” he wrote. “They worked so hard on this! It’s a unisex brand aka everybody go check it out nowww!”
While the brand has only just launched, Jessie and D’Lila said the idea has been in the works for about three years.
“We’ve been planning this for about three years now,” Jessie told Page Six. “Ever since we were little, we’ve loved fashion.”
Jessie and D’Lila credit both of their parents for inspiring their love of fashion. Their late mother, Kim Porter, worked as a model, while their father, Sean Combs, founded the Sean John clothing brand.
“Our dad has always had incredible style, and our mom did too, so they’ve both inspired us,” D’Lila said.
“He’s very proud of us,” Jessie added of their dad. “We’ve gone to him for guidance many times, and he’s been incredibly helpful.”
Sean “Diddy” Combs, who founded Sean John, is currently serving a 50-month sentence at FCI Fort Dix after being convicted on two counts of transportation to engage in prostitution. Despite the attention surrounding his legal case, the twins said they have remained focused on building their own business.
“His press is his press and our press is our press,” D’Lila said. “Our journey is separate. We try to stay positive, and we’re focused on what we’re building.”
The name 12TWINTY1 comes from the twins’ December 21 birthday. Their debut 777 collection includes hoodies, sweatpants, T-shirts and tank tops designed for both men and women. The number seven also carries personal meaning for the family. Jessie and D’Lila were born seven minutes apart, and they say seven has always been their parents’ favorite number.
