The Children’s Place has launched a holiday campaign featuring Snoop Dogg, his wife Shante Broadus, their kids, and their grandkids. The campaign, titled “An Iconic Holiday: Part 2,” showcases  three generations of Broadus family coming together to celebrate the holiday season.

The Children’s Place Launches the Second of its Three-Part Holiday 2023 Campaign in Partnership with Global Icon, Snoop Dogg and His Family

The family is seen dressed in coordinating green plaid holiday outfits from The Children’s Place’s new Holiday collection, as well as the brand’s popular matching family pajamas.


Maegan Markee, the Brand President at The Children’s Place, emphasized the brand’s focus on family and expressed their excitement about partnering with the Broadus family.


“Snoop Dogg has dominated an era and has shaped pop culture and the social media landscape. His global and generational appeal deepens our bond with our multi-generational shoppers – both existing and new. We are thrilled to partner with Snoop, Shante and the Broadus family to bring our audiences this incredibly magical campaign this holiday season!”

Snoop Dogg himself expressed his joy at working with his family in this campaign, highlighting the importance of family in his life.


“Family is everything. Working with family is truly a blessing. Having Shante, my kids, and my grandbabies part of this holiday campaign is nothing short of incredible,” said Snoop Dogg. “Not gonna lie, the shoot got me feelin’ festive and fly. The Children’s Place matching family styles and pajamas be for everyone who want to be drippin’ in swag. Ya’ll know the Broadus family will be matching all season long with The Children’s Place.”

Snoop Dogg is the second of three musical icons to join The Children’s Place’s three-part holiday campaign. For more information about The Children’s Place 2023 Holiday Campaign and to shop the brand’s Holiday product collections, please visit 

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