Major congratulations are in order once again to Bronny James. The eighteen-year-old has signed another NIL partnership deal, and this time, it is with Beats by Dre.

Beats announced the partnership with an ad titled “The Legacy Continues,” featuring LeBron and Bronny playing basketball while the pair are wearing two of the company’s signature wireless headphones: Beats Fit Pro and Beats Studio Buds.


According to The Los Angeles Times, the deal, “will make James a brand ambassador,” who will be “featured in future campaigns and model custom products made for him.”

If you remember, the talented athlete just signed a lucrative NIL deal with Nike.

The Sierra Canyon teenager said in a statement regarding his deal:

“For as long as I can remember, Nike’s been a part of my family. Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild — it really means a lot to me.”

This is the third NIL deal for the teen. Before Nike and Beats by Dre, Bronny signed a deal with PSD underwear back in February of this year.

The underwear company excitedly announced the partnership on its official Instagram saying, “It’s official! Who’s ready for @bronny collection! Welcome to the fam.”

When his first deal was announced, Bronny commented in a press release saying, “I’ve been wearing PSD for as long as I can remember. When the connection is real and authentic, it makes a partnership like this really exciting. I’m looking forward to sharing my ideas and input to create some pretty unique pieces.”

“Pants Saggin Dezign,” PSD, is known for partnerships with professional athletes, including Ja Morant, Jimmy Butler, and Chase Elliott. Bronny is the youngest athlete/entrepreneur to partner with the well-known underwear brand.

On3 previously reported that, although the financial details of Bronny’s deal with PSD were not disclosed, he was projected to make $5.1 million in NIL deals before he graduates from high school. Now, add to PSD the new Nike deal, and his new deal with Beats by Dre, we have a feeling that Bronny is going to surpass that $5.1 million before he knows it. There are still seven months until graduation!


Photo Credit: Bronny James Instagram; Beats by Dre Twitter; PSD Underwear Instagram

Tiffany Silva

Tiffany Silva

Writer and Editor

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