"A Family Affair"

Toni Braxton is sharing the spotlight with her sons, Diezel and Denim, in the latest Diesel campaign. The veteran recording artist took to Instagram to celebrate what she deemed a family affair.


“@Diesel it’s an honor to be a part of your new #DieselLibrary campaign, especially making it a family affair w/ @diezelbraxton & @denimbraxton,” Toni wrote to the fashion brand. “Thank you,” Toni exclaimed. Denim and Diezel also took to social media with gratitude for Diesel for inclusion in the brand’s latest campaign.

Diesel has was founded more than 40 years ago but continues to make its mark in the fashion world. The company recently got a fresh start with its new CEO, Massimo Piombini, who brought a new perspective to Diesel.

“We want to have a physical presence and a cultural presence,” Piombini shared during an interview in 2020. “My competitors aren’t Levi’s or Balenciaga,” the CEO declared. “My competitors are the gym, Netflix. Diesel has to be a part of your life,” Piombini said.

The latest Diesel campaign is certainly another notch in Diezel’s belt as he continues to build his career as a fashion model. The rising star signed with Wilhelmina talent agency in 2018, which was quite significant given the agency’s reputation in the fashion sphere.

Denim is also building a name for himself in the fashion world. It was just last September that the young adult joined his brother in walking the runway at a fashion show for Marcell Von Berlin. Denim and Diezel’s aunt, Tamar Braxton, could not contain her excitement about the engagement.

“So listen!! Y’all know @denimbraxton and @diezel.braxton are like my children, and I was so proud to see them walk in this EPIC fashion show for @marcellvonberlin,” Tamar told her social media fans after the event convened. “Like, I’m in love with the ENTIRE collection,” Braxton said of Marcell Von Berlin’s creations. “Also, to add to it, @niecynash1 and @jessicabettsmusic had me cracking up and I was secretly rubbing on they (sic) shoulders so that Infectious love they possess can rub off on me.”

Diezel and Denim are Toni Braxton’s sons with her ex-husband, Keri Lewis. Denim celebrates his twenty-first birthday in December. Diezel turns 19-years-old at the end of the month.

Photo: Diesel



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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