BCK Online

BCK Online

  • YOUNG STARS
    • Big Kids
    • Viral Kids
    • Upcoming
  • PARENTING
    • The Gurus
    • Parenting News
    • Hot Topic
  • STYLE
  • PHOTOS
  • VIDEOS
  • MORE
    • NEWS
    • Exclusives
    • Gossip
    • Bump Watch
    • Births
  • BCKCutie
  • TALENT SUBMISSION
BCK Online

Home » NEWS » GABRIELLE UNION AND DWYANE WADE’S DAUGHTER INSPIRES ‘PROUDLY’ SKIN CARE LINE

GABRIELLE UNION AND DWYANE WADE’S DAUGHTER INSPIRES ‘PROUDLY’ SKIN CARE LINE

Tiffany Silva by Tiffany Silva
Jun 23, 2021
in NEWS
0
1
VIEWS
Share on FacebookShare on TwitterShare on LinkedinShare on Whatsapp

Gabrielle Union and Dwyane Wade have launched a new skincare line called “Proudly”. Geared towards melanin-rich babies, the line was inpired by the couple’s youngest daughter Kaavia.

View this post on Instagram

A post shared by PROUDLY • for melanated babies (@theproudlyco)

RelatedPosts

ENTIIRE GRADUATING CLASS AT ALL-BOYS HIGH SCHOOL GETS ACCEPTED TO COLLEGE AND RECEIVES $9.2M IN SCHOLARSHIP MONEY

May 21, 2022

FIVE WAYS ACCORDING TO THE EXPERTS TO HELP FAMILIES STRUGGLING FROM THE BABY FORMULA SHORTAGE

May 21, 2022

“From the moment our daughter Kaavia entered this world, we knew we’d teach her to embrace her skin—its beauty, power, wisdom, and magic. And that means caring for it with love. Inspired by our littlest love—and millions of other babies of color—we set out to build PROUDLY: Baby care for melanated skin, created for us and by us,” the Wades shared on Proudly’s website.

View this post on Instagram

A post shared by Gabrielle Union-Wade (@gabunion)

Proudly is set to become the first in the skin care industry to directly address the needs and concerns of children of color.

“We’re so excited to officially announce our new baby company, Proudly. As we continue to work on new endeavors together, our goal is to always center our work around being the change we want to see while championing diversity, equity and inclusion,” the couple said in a joint statement. “With Proudly, we’re proud to have a range of products that caters to the unique skin care needs of children of color that are so often overlooked in the mass market.”

View this post on Instagram

A post shared by PROUDLY • for melanated babies (@theproudlyco)

Dermatologist Dr. Naana Boakye helped formulate the ingredients in Proudly. Boakye commented in a statement as to why a brand like Proudly is so important.

“It is imperative that skin care brands take into account the structural and functional differences in melanated skin prior to formulating skin care products. If not, the ingredients in the products can cause skin irritation, hyperpigmentation, or possibly exacerbate an existing condition. In formulating each and every Proudly product we have taken into account each ingredient that would help maintain the wellness and health of the skin barrier.”

View this post on Instagram

A post shared by PROUDLY • for melanated babies (@theproudlyco)

Proudly is set to release towards the end of this year, rolling out to national retailers soon there after.

Post Views: 233
Tags: Dwyane WadeGabrielle UnionKaavia JamesProudlyShady Baby
ShareTweetShareSend
Previous Post

FANTASIA AND HUSBAND WELCOME HOME DAUGHTER AFTER ONE MONTH STAY IN NICU

Next Post

JOSELINE HERNANDEZ PRAISES FIANCE FOR BEING A DAD TO DAUGHTER

Don’t miss out on BCK’s newsletter to get breaking celebrity news, hot pics and more delivered straight to your inbox!

Subscribe To Our Newsletter

Tiffany Silva

Tiffany Silva

Writer and Editor

Related Posts

ENTIIRE GRADUATING CLASS AT ALL-BOYS HIGH SCHOOL GETS ACCEPTED TO COLLEGE AND RECEIVES $9.2M IN SCHOLARSHIP MONEY

by Tiffany Silva
8 hours ago
0

Congratulations are in order for the entire graduating class of the all boy-school, St. Augustine...

FIVE WAYS ACCORDING TO THE EXPERTS TO HELP FAMILIES STRUGGLING FROM THE BABY FORMULA SHORTAGE

by Tiffany Silva
9 hours ago
0

News of families struggling to find baby formula continues to grow nationwide. Parents have become...

WATCH KANYE WEST TAKE HIS KIDS TO SCHOOL IN A FIRE TRUCK

by Tiffany Silva
21 hours ago
0

All children love fire trucks. And of course, this unquestionably includes Kanye West's and Kim...

ICE-T, WIFE COCO AND DAUGHTER VACATION IN THE BAHAMAS

by Sarie
1 day ago
0

Ice-T enjoyed a trip to the Bahamas with his wife, Coco Austin, and their daughter,...

Load More
Next Post

JOSELINE HERNANDEZ PRAISES FIANCE FOR BEING A DAD TO DAUGHTER

Newsletter

Don’t miss out on BCK’s newsletter to get breaking celebrity news, hot pics and more delivered straight to your inbox!

Subscribe To Our Newsletter

  • Privacy Policy
  • Advertise On BCK
  • Talent Submissions

© 2018 BCK Online.

  • YOUNG STARS
    • Big Kids
    • Viral Kids
    • Upcoming
  • PARENTING
    • The Gurus
    • Parenting News
    • Hot Topic
  • STYLE
  • PHOTOS
  • VIDEOS
  • MORE
    • NEWS
    • Exclusives
    • Gossip
    • Bump Watch
    • Births
  • BCKCutie
  • TALENT SUBMISSION

© 2018 BCK Online.