Every childhood unquestionably includes at least one set of Fisher-Price toys. Well, Mattel who acquired the brand in 1993, has launched a virtual museum where grandparents, parents, and children can take strolls down memory lane, talking about and viewing their favorite toys of the past. 


The virtual museum, that is being called the “first-of-its-kind virtual experience,” is being hosted on Instagram. The curated exhibition will feature 90 different exhibitions, each will encompass decade’s worth of vintage toys that range from the 1962 Chatter Telephone to the 1990’s Post Office and beyond. 

“The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s or 2000s, everyone has a memory of their favorite childhood toy, and many of those are from Fisher-Price,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel in a recent press release. “The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments.”

According to the same press release from Mattel, artist, set designer, and photographer Leila Fakouri aimed to keep the toys “the star of each environment while incorporating dimension and texture to create an authentic museum feel.”

And of course, what museum visit would be complete without a visit and a purchase or two from the gift shop!? Don’t fret, because the virtual Fisher-Price museum has you covered there too. If you take a visit to the digital gift shop you can purchase apparel, accessories, housewares, and much more, all reflecting the vintage toys. 

A few examples of things that you can purchase in the gift shop are: a Doctor Doodle T-shirt, Space Blazer socks, shoelaces featuring the brand’s classic roller skates, a lunchbox with imagery of vintage Little People figures, and much more.

If you are looking for something fun to do with the kids indoors, take a stroll through the Fisher-Price virtual museum. You can even make a game out of it to see just how many of the toys featured you had or for that matter still have. 

Tiffany Silva

Tiffany Silva

Writer and Editor

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