At just 14-years-old, Lexi Proctor’s name has become well-known in the beauty business. With the help of her mother, at 12-years-old, the young rising star launched her natural haircare brand, Curlanistas, where she won $25,000 from Sally Beauty to help grow her business. Fast-forward to the present, and the young entrepreneur is helping others, through the Curlanista Boss Network, learn how to become lady bosses and love their natural locks all in one.

“I started Curlanistas from the need to embrace my own natural hair after a childhood of being teased,” said Lexi in a recent statement. “Through self-love and personal empowerment, I overcame my hair struggles and even turned them into a lucrative business opportunity. There is nothing wrong with being natural. It is who we are, and we should be confident in our natural state.”


Lexi thought that is was imperative to start the Curlanista Boss Network, geared towards girls ages 6-16, not only was started to help bring about embracing the beauty of their natural locks, it was also created to help these young women develop financially as well.

“I wanted to create a movement among other girls just like me where they too can learn to love their natural curls while taking their power back and pursuing their dreams.”

If you are looking to find out more about this amazing opportunity and get one-on-one coaching from Lexi herself, check out the website here.

So, how did it all get started? Well, recently Lexi sat down with thegrio.com for an exclusive interview. Check out snippets from what she had to say below.

theGrio: What influenced you most when it came to creating hair products for girls?

Lexi Proctor: It all started at home. I’m a YouTube fanatic and I love making my own hair products at home and a lot of people were asking me what I put in my hair. I always wanted to make my own hair products and I told my mom this would be perfect for me.  I have a book called “Curly Girls Love Your Curls,” and it teaches girls to love their hair, but now with my hair products, it can teach girls how to take care of their hair. My mom thought that was a great idea so we found our chemist and the rest is history.

theGrio: How is Curlanista different from other haircare brands out there?

Lexi Proctor:It’s coming from me, as a kid. There’s a lot of kidpreneurs now a days and I think a lot of people, once they see I’m a kid, they automatically want to support and pay more attention to it.

Monica Proctor: I think our product is also unique in that we know the problems that moms go through when it’s time to detangle the hair. Kids are upset and they don’t want to deal with it and her product really provides that solution to moms. We even have parents who are using the products for themselves because they see how it cuts down their time.

Lexi Proctor: We want mothers and daughters to have the bonding time that we missed because honestly, I really hated my mom doing my hair and the worst part was the detangling. That’s why we wanted the first product that came out to be a detangler.  I wanted to make it easier for girls.

theGrio: Tell us about the products and how they work.

Lexi Proctor: To use my curl cream, you can use it on wet or dry hair. I prefer wet hair because I feel curly hair always works best when it’s wet. So what this does, it locks in the curl. Unlike other hair products, I didn’t want mine to feel crunchy. So I found the perfect formula for that as well.  I just put on my curl cream and to top it off, I put my curl custard on my hair. If I’m ever doing twist outs or braids outs, what I would do is use the detangler  and just to make sure everything is locked up and moisturized, I put in my curl cream as well. You can just use the curl custard, you don’t have to use it with the curl cream but I just like the way it comes out on me.

Want to read the interview in its entirety, click here. And don’t forget to follow Lexi on Instagram. The sky is the limit for this amazing young lady!

Tiffany Silva

Tiffany Silva

Writer and Editor

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