Is Toy R Us coming back? Well, it appears that the toy giant’s future is still in the balance; however, Geoffery is actually making a comeback at Kroger retailers this year!

Geoffrey’s Toy Box, is a collection of a myriad of brands that will be featured at roughly 600 stores this holiday season. Shoppers that still want to grab Imaginarium play sets or You & Me dolls will be able to grab them once again even if it won’t be in the traditional brick and mortar store.


“We’re excited to offer Geoffrey’s Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys R Us,” Robert Clark, Kroger’s senior vice president of merchandising, said in a statement.

Price points for toys in Geoffrey’s Toy Box will range from $19.99-$49.99. Kroger-owned grocery stores include Ralphs, Smith’s and Fred Meyer as well.

Besides Kroger’s, many other retailers have expanded their toy sections to make up for the void of Toys R Us for the holidays. From Walmart to Amazon to Target to Ebay and beyond, retailers are hoping to attract more customers as parents prepare for the Christmas season with gift items such as Hatchimals topping the list.

“Customers should have no trouble finding places to buy toys this year,” said Jackie Breyer, editor-in-chief of The Toy Insider, an industry publication.

Retailers such as Kohl’s, BJ’s Wholesale Club, Michael’s, Party City, Barnes & Noble and Ace Hardware have also gotten into the spirit, providing additional selections for their customers as well. While retailers such as FAO Schwarz and KB Toys are opting to open pop-up toy shops nationwide.

Parents will notice that they will have a broad selection this year of gifts to choose from as retailers are paying close attention to social media toy influencers such as seven-year-old YouTube star Ryan from Ryan’s Toys Review, who just signed a deal with Walmart to sell Ryan’s World-branded toys.

Tiffany Silva

Tiffany Silva

Writer and Editor

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