“We’re excited to announce our largest global partnership to-date with American actress, Zendaya,” Carol Kane, CEO and Co-Founder, boohoo.com, commented in a press release. “Zendaya is everything the boohoo girl is and we can’t wait to have her on board with us for spring. Shot in her hometown of L.A., the campaign was styled by Law Roach and photographed by Zoey Grossman. The 50+ piece collection was selected by Zendaya and includes runway trends such as Bohemian Wanderer and Athleisure. Inspired by her own style, the edit gives a nod to the 90s that we think our customers will really love.”
Other guests that attended the event were Snoop Dog, SWV, Paris Hilton, Jordyn Woods, among others. Boohoo.com is one of the fastest growing international etailers online today. Their products are trend-led, accessible, and wearable.
