IKEA HAS AN AD THAT DOUBLES AS A PREGNANCY TEST: CREATIVE OR NO?

It Is Pretty Interesting When You Think About It. Don't You Think So?

by Sarie

8 years ago

in Video

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Want to know if you’re pregnant? Stop by your local IKEA store! The retailer has launched a new ad campaign that gives expectant women a discount on one of their cribs if the customers take a pregnancy test. You only need to pee on IKEA’s ad to show that you are indeed expecting. Sounds crazy? The ladies of The Real thought so too. See their reactions to the “creative” campaign above!

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Sarie

Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!