Pregnant star Serena Williams stars in new campaign for lingerie line Berlei and it is a must see. In the moving video, Serena encourages the next generation, including her unborn child, to invest in themselves:
The campaign is the second installment of the ‘Do it for Yourself’ brand platform that Berlei launched in January, and builds on chapter one, as Williams now celebrates a new moment in her off-court life as a soon-to-be mother.
The campaign launches nationally today and will roll out across Facebook, Instagram and Twitter via Serena’s social channels and Berlei’s digital assets.
In addition to the hero piece, there are three brand social videos celebrating 100 years of Berlei.(Source)