As society becomes more and more health conscious, people are constantly looking for healthier alternatives to their favorite not-so-healthy snacks. As if on cue, enter 12-year-old Jayden Hammond to the rescue with J-Rock’s Pop Gourmet Vegan Popcorn. Not only is it a healthier alternative to one of American’s favorite snacks, but it is a tasty one as well.

Inspired by his desire to live a healthy lifestyle and with a passion for entrepreneurship, Hammond and his family decided to share their family secret with the masses.


“For years, my family and I have enjoyed vegan popcorn as our favorite homemade snack, especially on movie nights,” Hammond commented in a recent interview. “Since my mom is a health coach and my father is studying to be an acupuncturist, they have trained me and my sister to make healthy choices. So, we like to experiment with our popcorn by using different seasonings and toppings.”

J-Rock’s popcorn, which comes in three unique flavors-J-Rock’s Classic, Ethiopian Barbecue, and Plain, is 100% vegan and organic. In addition to being naturally gluten-free, the popcorn has no artificial ingredients, dairy, GMO’s, high-fructose corn syrup or preservatives.

In an effort to give back to the community and help, this Chicago native donates 5% of all profits to the Flint water crisis.

For more information on J-Rock’s Pop Gourmet Gourmet Vegan Popcorn, visit there website and follow them on Instagram.

Tiffany Silva

Tiffany Silva

Writer and Editor

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