When it comes to fashion, Queen B, definitely sets the bar high and now that style has transcended to her athleisure wear’s second collection and she has recruited the who’s who of young Hollywood to help her showcase it.
Singing duo Chloe X Halle, model and daughter of Lauren Hill Selah Marley, and Black-ish actress Yara Shahidi embrace the power of Ivy Park in the new campaign, sharing how staying physically fit is important to them.
“Sports are usually only geared towards me, and [it is empowering] simply shining a light on the fact that yes, women play sports and yes, we’re also great at what we do,” comments Marley to Vogue Magazine in regards to the new collection. “I love that it highlights that women are capable of anything and we can dominate anywhere we go.”
"You have to burn, you have to pay a price to get somewhere, when I think about giving up, I focus on why I want this and why I am here, I know exhaustion is the way to excellence." Introducing @selahmarley Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau
Shahidi adds, “being physically fit not only helps you achieve a healthy lifestyle but for me, it connects spirit and body, it makes me more present. I love what Ivy Park stands for and how Beyoncé is using this line to highlight the beauty and power of our bodies and spirits.”
"I want to be a powerful girl. I want be a powerful girl of colour. A powerful member of generation Z. I want courage." Introducing @yarashahidi Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau
The Ivy Park collection, developed as a label within Topshop, is available everywhere from Nordstrom to Hudsons Bay and promises to merge “fashion-led design with technical innovation” developing “a new kind of performance wear: modern essentials for both on and off the field.” To shop the collection, click here.
Check out the new official campaign video below and let us know what you think!