Known for her amazing sense of style, Zendaya Coleman is finally set to launch her new clothing line, Daya by Zendaya this Friday, right in time for the upcoming holiday season!

Launching on a new ecommerce platform, the direct-to-consumer brand, developed in conjunction with longtime stylist Law Roach, is set to provide the consumer with fashionable pieces that won’t hurt the wallet. The line runs from size 0 to 22 and is priced between $18 to $158.


“My parents were never the type to pick out my outfits,” the 20-year-old actress and singer recalls in an interview with Vogue Magazine. “Looking back, it was cool that they didn’t, and in a way I really credit them for helping me find myself and develop my own style.”

Getty Images
Getty Images

The collection proudly boasts its diverse appeal that will complement any trend-setter’s wardrobe.  From casual tank tops to simple white button-down blouses to blush pink slip dresses with sexy side slits, there is something for everyone.

“Clothes are supposed to be emotional,” Zendaya states. “There is no right or wrong, no singular style. I went through a phase as a teenager, and I think everyone does, when I actually gave a shit about what people thought. Ultimately I grew up and realized that was no fun.”  That fiery passion for fashion is unquestionably reflected in this new line.  It is Zendaya’s chameleon-esk reputation for putting pieces together that don’t belong that gives Daya by Zendaya the seal of approval for encouraging women to “…make it your own.”

If you follow Zendaya on Instagram, then you already know, the line is set to be in pop-up shops this weekend−November 5th & 6th.  Check out her message below for more information.  If you are in NY, Chicago, or LA and have a chance to go see the new line for yourself, let us know what you think!

Tiffany Silva

Tiffany Silva

Writer and Editor

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