Cheeky®, the fashionably sought-after disposable and porcelain tableware company has just announced that they are teaming up with NY Times bestselling author, established food expert, and mom of two, Ayesha Curry to launch Cheeky® Kids, a brand dedicated to baby and kid’s mealtime products.
Found exclusively at Target stores and Target.com, the affordable new line, in partnership with the No Kid Hungry® campaign, will retail for $2.99. Cheeky® Kids features whimsical and playful designs for children that are intended to educate and empower, helping to put an end to childhood hunger once and for all. “Using the expertise we have gained over the past two years, we can bring our product knowledge, amazing design aesthetic, and mission to help end hunger to the kids and baby categories, which we know the consumer will absolutely love,” says PJ Brice, CEO and Co-Founder of Cheeky®. In 2017, Cheeky® Kids will launch two additional collections, Cheeky® Baby and Cheeky® Kids mealtime products.
As a Cheeky® Kids Ambassador and No Kid Hungry® campaign advocate, Ayesha Curry’s role in the company will include sharing the brands’ mission, cause, and products while also working close with the Cheeky® product development team. “I am so excited to partner with Cheeky® Kids,” says Curry. “It gives me a chance to combine my passions for parenting, cooking, and ending childhood hunger with the No Kid Hungry® campaign. Together, we’re going to make a difference by offering parents beautiful products that make their lives easier and give back to make children’s lives better – the perfect combination.”
For every pack or item purchased, Cheeky® will give a meal to a child in need. “Cheeky® shares our belief that no child should have to wonder if there will be food on the table. Instead, childhood should be about learning, growing and having fun,” said Billy Shore, CEO and founder of Share Our Strength, the national nonprofit organization who is spearheading the No Kid Hungry® campaign. “There are 1 in 5 kids in America struggling with hunger, but we know how to surround those kids with nutritious food where they live, learn and play.”