Can you say, “Just fab?” Willow Smith has completed her first campaign for Chanel, and the young star looks incredible in every shoot.


In one photo, Willow appears to be swimming in imaginary water. The teen holds one arm out while giving the camera her full attention. Willow’s hair ribbons feature the Chanel name and her sunglasses place more emphasis on the brand’s eyewear.

Another photo shows Willow staring into the camera’s lens while wearing a hair accessory that encourages peace. The teen is in the fashion zone as she shows off Chanel’s designs for autumn.


Executives of Chanel are excited to work with Willow because of her exuberance and creativity. “A multifaceted artist, writer-composer-singer and actress, Willow Smith is the embodiment of her generation’s spirit,” the brand said in a press release. “Her youth and energy charmed Karl Lagerfeld, who has invited her to join the family of Chanel muses… Swathed in jewels from the Fall-Winter 2016/17 Ready-to-Wear collection, she breathes new energy into the world of Chanel eyewear.”


Willow has been in several campaigns since deciding to try a hand in the fashion world. The teen’s most recent campaign, in addition to the Chanel shoot, was with Marc Jacobs. “Sitting in the chairs and just watching the clothes walk by is so amazing because you get to see the soul that’s inside of them,” she told media. “I feel like there is so much creativity going on that I want to inject some of my ideas and some of my energy into the brand, because I feel like there’s a lot of things that come from youth nowadays that need to be expressed and amplified to the world.”

See how Willow expresses herself in her first Chanel campaign below!



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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