Designer Rachel Roy and her daughters came out for Leapfrog’s “Fit Made Fun” day.
Inspired by First Lady Michelle Obama’s Let’s Move! initiative, Leapfrog (the leader in education entertainment) and Mia Hamm have implemented the Fit Made Fun day celebration. On September 6th, families were encouraged to spend time having fun while being active. The official event took place on Santa Monica Beach.
Also promoted was the new Leapband Activity Tracker, which seeks to get kids moving as well. With a whopping 50 challenges available, kids compete to earn points for their virtual pets. The more you move, the more you gain.
Family fun is also rallied for by the Fit Made Fun initiative. Those who were not in attendance in Santa Monica were asked to utilize social media to show off their own Family Fun day.
Photos: Charley Gallay/Getty Images North