Rihanna has launched a new maternity capsule collection for “moms and moms-to-be” under her brand Savage X Fenty.
The line features three nursing-friendly bralette designs: the Savage X Cotton Maternity Bralette priced at $45, the Floral Lace Maternity Bralette at $50, and the Savage Not Sorry Maternity Bralette also at $50.
One standout piece from the collection is the oversized “Make More Babies” Graphic Tee, reminiscent of Savage X Fenty’s playful style. Designed by Rihanna herself, the capsule collection offers a range of sizes from XXS to 4X, ensuring that women of all body types can embrace their changing figures with pride.
Speaking to Vogue, the singer says, “The new maternity capsule aims to instill confidence and comfort for moms at every stage of their journeys. I want to remind people that parenthood doesn’t mean sacrificing sexiness and self-assurance.”
In a photo shoot for the new maternity line, Rihanna proudly showcases the Savage x Cotton nursing bra in black while cradling her son — who sports tiny Savage x Fenty boxers.
Photographed by Dennis Leupold, the images show Rihanna’s growing baby bump as she breastfeeds her 1-year-old son RZA, whom she shares with A$AP Rocky.
“Not ur mama’s maternity bras…,” Savage x Fenty captioned the photos on Instagram. “designed by @badgalriri, approved by baby RZA.”
Rihanna, who is expecting her second child with Rocky, announced her pregnancy during her Super Bowl halftime show performance in February.
“When I found out I was pregnant, I thought to myself, ‘There’s no way I’m going to go shopping in no maternity aisle.’ I’m sorry — it’s too much fun to get dressed up,” Rihanna told Vogue for the magazine’s May 2022 cover story. “I’m not going to let that part disappear because my body is changing.”
The maternity capsule collection is now available for purchase on SavageXFenty.com.
