A$AP Rocky and his adorable 2-year-old son, RZA, whom he shares with partner Rihanna, are starring in latest campaign for Savage X Fenty’s Classics line.

This marks the rapper’s first collaboration with girlfriend Rihanna’s iconic brand, a moment made even more special by the heartwarming father-son modeling session.


Photos: Savage X Fenty

In a series of photos shared by the brand, A$AP Rocky flaunts his toned physique in the Savage Classic Boxer Briefs, available in a variety of colors.

“A$AP Rocky in the Classics by Savage X Fenty” the brand captioned the father-son ad campaign.

The fatherhood-themed shoot captures Rocky and RZA in matching black tank tops and boxers, showcasing both their fashion flair and their sweet  bond.

This isn’t the first time the the pair have graced the modeling scene.  Just last month, A$AP starred in Bottega Veneta’s “Portraits of Fatherhood” campaign alongside his two sons, RZA and Riot.

Reflecting on the experience, he shared on Instagram, “It was a pleasure to work alongside my children and family…. This special moment captures the vulnerability, love, and interaction between my sons and I. I’m proud to be the man they call Dadda.”

While fans anticipate potential kids’ apparel from Rihanna’s Fenty empire, Rocky continues to redefine modern fatherhood with both style and grace. Whether dropping beats or modeling boxers, A$AP Rocky proves he’s not just a fashion icon but also a doting dad.

For those looking to shop the Savage X Fenty Men’s Packs featured in the campaign, including boxer briefs, briefs, and tees, head over to SavageX.com! Savage X Fenty offers Men’s Packs – Savage X Classics, featuring boxers, briefs, and tees in 3-packs and 6-packs, available from sizes XS to 4X, with prices starting at $14.95.

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