The beloved media mogul, Tabitha Brown is expanding her Tab Time children’s programming. She is opening up the Tab Time universe to include more educational fun with a new app, books, and apparel for little one’s and parents alike to enjoy and learn.

“Every day people are asking me for more Tab Time, and now I’m excited to share a new way for families to experience it together,” Brown shared in a statement with Essence Magazine about her expansion. “The Tab Time World app is an amazing tool for kids to grow, learn, respect, and love themselves and others.”


The Tab Time World app follows on the heels of the successfully popular Tab Time YouTube Kids series. If by some chance, you are not familiar with the Tab Time series, check out a brief synopsis below, according to Brown’s official website.

TAB TIME is an Emmy-nominated and NAACP Image Awards winning series for kids. It is geared towards preschoolers ages 3 to 5 and their parents. It stars Tabitha Brown, also known as “America’s Mom,” who has become one of the most visible social media personalities today. Tabitha or “Ms. Tab” as the kids call her, taps into her natural capabilities as a cook, storyteller, mom, and motivational leader, to teach children how to live their best life. Through the lenses of kindness and confidence, TAB TIME will explore themes such as family, helping others, music, how things grow, and mistakes. Ms. Tab won’t shy away from the tough stuff while always keeping topics dynamic and fun! The series is produced by Kids at Play and Tabitha Brown.

As previously mentioned, the Tab Time, expansion will include a literary component featuring not one, but two new digitally interactive children’s books.

Avi to the Rescue” and “Lenny and the Truck-Driving Dinosaurs.” Both books will center on the named main characters.

And if your kids can’t get enough of Tab Time  with the new books, get ready to shop, because Tab Time swag is now available for purchase. Parents and kids can chose from backpacks, shirts, hoodies, hats, bibs, onesies, sippy cups, blankets, bags and much more. All new apparel items are available at

“We’ve always thought of Tab Time as more than just a children’s show,” Brown told Essence Magazine. “At its core it has been about helping raise kind and confident individuals, and it’s incredibly rewarding to bring the Tab Time universe to life and create new tools for growth.”


Photo: Tabitha Brown Instagram/Tab Time Instagram

Tiffany Silva

Tiffany Silva

Writer and Editor

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