Tia Mowry is launching a new haircare line, called 4UByTia, with a bit of help from her son, Cree, and daughter, Cairo. The actress recently shared pictures and behind-the-scenes footage from her brand’s latest photoshoot.


“We all have different curl types and textures but that’s what makes our hair and our family beautiful,” Tia said of her family’s variety in the hair department. The actress also shared a video clip of her son and daughter’s hair care routines to highlight the diversity of curl patterns.

“I started this journey with the goal of finding a way to LOVE my natural hair for what it is and what it can be,” Tia told her social media fans of her decision to start a hair care line. “I passionately believe that EVERYONE deserves healthy, strong hair that is uniquely yours,” the actress shared.

“This passion led me to a team of the best of the best to formulate cleaner haircare products at an accessible price,” Mowry said of her new hair care line. “Together, we turned to nature to craft the most effective products and developed a collection that works with your already naturally beautiful hair.”

4UByTia is still a forthcoming project. Still, fans are excited to see that Mowry brings to the table. “Anything Tia is selling, I’m buying,” one supporter exclaimed upon reading about the actress’ latest venture on her Instagram page. “You are infiltrating every avenue, and we love to see it,” another social media follower declared. “How can I purchase it and is it suitable for toddlers,” one fan asked outright.

Tia plans to officially release her brand on January 30, 2023. She shared a video clip of her son and daughter advertising the product alongside their mom as a way to introduce the line to potential customers. Cairo, who celebrates her fifth birthday in May, was filmed while letting mom tend to her mane. Cree, Tia’s oldest son, also showed off his curls during the segment.

Fans can follow 4UByTia’s Instagram page for updates concerning the brand.

Photo: 4UByTia/Instagram



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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