Kardashian herself gleefully posted the news of the collaboration recently on social media.
“Introducing the SKIMS Holiday campaign, starring @SnoopDogg alongside his wife, children, and grandchildren. The cultural icon and three generations of his family are shot together for the first time, wearing our signature Cozy collection.”
In an official company press release, SKIMS stated that they are continuing to focus on building the brand to encompass the entire family.
“SKIMS continues to spotlight strong family dynamics to speak to the brand’s continued focus of creating products for all family members. This holiday season, family starts at SKIMS,” the company stated in a press release.
And who better to debut in this holiday campaign than the Broadus family!
Three generations of the Broadus family are in the campaign, including: 51-year-old “Drop it Like It’s Hot” rapper, Snoop Dogg, his wife Shantee Broadus, their two sons — Cordell and Corde, and their daughter Cori. Cori’s fiancé, Wayne Deuce, also joined in on the family fun as well. Additionally, their grandchildren Lunda, Journey, Zion, Sky and Elleven put in an appearance, sporting their very own SKIMS.
“I feel so blessed that three generations of my family were able to come together for the SKIMS Holiday campaign! It’s the first time we’ve been featured in a campaign all together and we all loved the super soft, comfy outfits,” Snoop Dogg shared in a statement regarding the campaign. “The Broadus family will definitely be wearing matching SKIMS this holiday season!”
“My relationship with my kids is more important than anything,” he said. “It’s a friendship relationship … it’s based on me being a father, a mentor and a friend.”
He continued, speaking about the joys of being a grandparent, saying that his is a “get-away-with-everything kind of grandpa.”
The SKIMS Holiday Cozy collection is now available on line for you to shop and sport your favorites just like the Broadus family!
All Photos Credit: Donna Trope/SKIMS; Snoop Dog Instagram