"Some Things Are Bigger Than Money"

Kanye West has been at war with Adidas over his Yeezy brand for the past few days. The rapper took to Instagram on Tuesday (Sep. 6) to share why he is determined to have a fair agreement with the company.


“Some things are bigger than money,” Ye shared with his social media fans. “My kids have no idea what daddy has gone through this past few days alone to secure the brand that will one day be handed down to them,” he added. “God willing, these future leaders will never back down, be stolen from, and forced to compromise who they are for the check,” West said.

Kanye has accused Adidas of several infractions over the past few days. One allegation that got the attention of Sean “Diddy” Combs and Swizz Beatz was that of fraud and theft. West accused Adidas of leaving him out of planning regarding his Yeezy brand while copying his designs and using them to create the Adilette 22 sandals.

“I’m not standing for this blatant copying no more,” Kanye shared in a now-deleted Instagram post. “This is for everyone who wants to express themselves but feels they can’t cause they’ll loose (sic) their contract or be called crazy,” West said. “These shoes represent the disrespect that people in power have to the talent,” the rapper declared.

Diddy and Swizz Beatz gave support to Ye by spreading awareness about Adidas. “Since the era of Run-DMC, @Adidas has always used Hip Hop to build its brand and make billions off of our culture,” Diddy shared with his supporters. “BUT WE ARE MORE THAN JUST CONSUMERS NOW,” he added. “WE’RE THE OWNERS. @KanyeWest and YEEZY are the reason Adidas is relevant to culture,” Combs shared.

“WE KNOW OUR VALUE,” the Hip Hop mogul continued. “I’m done wearing Adidas products until they make this right,” Diddy told his fans. “We have to support each other!”

Swizz Beatz agreed by saying, “I usually mind my business but this is DEAD WRONG! If we let them do this to @kanyewest it will happen to us also! This man created this groundbreaking innovation and it should be respected as a creative! YE is only asking for his work to be respected and not stolen. That’s not crazy to me! We (sic) not buying these!”

Photo: Kanye West/Instagram



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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