COCO GAUFF UNVEILS FASHION LINE WITH NEW BALANCE

Congratulations are in order for Coco Gauff as she has unveiled a fashion line with New Balance!

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A recent press release from the brand made the news official.

Today, global athletic leader New Balance, together with Coco Gauff, the youngest ranked player in the top 100, unveil the New Balance Coco Gauff Collection, exclusively with Foot Locker Women. Since signing with New Balance in 2018 at the age of 14, Coco Gauff has broken many firsts: she is the youngest player in the history to qualify for the main draw of Wimbledon and is the youngest American to reach the quarterfinals of a Grand Slam since 1997.

The New Balance Coco Gauff Collection features the fashion-forward 327 lifestyle footwear model, as well as apparel pieces inspired by her love of the ‘90s. The bright colors and graphic designs found throughout the collection are reminiscent of the decade that have influenced Coco’s style and were the focus of brainstorm conversations with the New Balance design team.

In reaction to the news, the 17-year-old tennis sensation was beyond excitement and could not wait to release her own statement regarding the new partnership. 

“I loved working with the design team on the inspiration boards and seeing it fully come to life at the photo shoot was a dream come true,” said Gauff. “I wanted to push it with the graphics and fit of the collection, so I am pumped to finally see it in store and let fans get their hands on it.

Are you wondering what is the inspiration behind the collection? Well, the new Coco Gauff Collection is entrenched in bold graphic print “inspired by Coco’s appreciation for graffiti and street art.”

Pieces from the collection range in price from $35 to $100 for apparel and $99.99 for the 327 sneaker. Ready to shop the collection, click here!

Congratulations, Coco! We cannot wait to see what is next!

Tiffany Silva

Tiffany Silva

Writer and Editor

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