Beyonce is launching a new Ivy Park Rodeo Kids collection with the help of her son, Sir Carter, and daughters, Rumi and Blue Ivy Carter. The ‘Spirit’ singer shares the details about her new line with Harper’s Bazaar.
“I’m excited that IVY PARK x adidas will now feature kids’ clothing with this drop. On our family vacations, we love to coordinate our outfits,” Beyonce tells the publication. “My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match.”
Rumi, Sir, and Blue were certainly on set with their mom for the creation of her clothing brand’s latest campaign. Ivy Park plans to have a children’s collection for the first time with its IVY PARK Drop 4 debut. There will be 16 apparel styles in the collection, which include activewear such as sweatpants and hoodies. Colors for this line include Purple Glow, Glory Blue, and Off-White.
Beyonce’s latest collection pays tribute to cowboys with outfits that are edgy yet in line with rodeo culture. “This collection is a mixture of my childhood growing up in Texas and a bit of American history,” Beyonce tells Harper’s Bazaar. “I grew up going to the Houston rodeo every year,” the celebrity shares. “It was this amazing, diverse and multicultural experience where there was something for every member of the family, including great performances, Houston-style fried Snickers, and fried turkey legs,” Beyonce explained.
Diversity and family are at the forefront of everything Beyonce does in the entertainment industry and business world in general. Self-care seems to be another area Bey plans to delve into in the near future as she recently discovered the benefits of CBD and honey.
“During quarantine, I went from overindulgences to creating positive rituals drawing from past generations and putting my own spin on things,” the celebrity tells Harper’s Bazaar. “I discovered CBD on my last tour, and I’ve experienced its benefits for soreness and inflammation,” Bey reveals. “It helped with my restless nights and the agitation that comes from not being able to fall asleep. I found healing properties in honey that benefit me and my children.”
Another ritual Bey has adopted and managed to pass on to her oldest daughter is the beauty of unwinding with a bath. “One of my most satisfying moments as a mom is when I found Blue one day soaking in the bath with her eyes closed, using blends I created, and taking time for herself to decompress and be at peace,” Beyonce shares. “I have so much to share … and there’s more to come soon,” the celebrity declares.
IVY PARK Drop 4 debuts exclusively on adidas.com on August 19, 2021. The line will only be available for 24 hours before launching globally on August 20, 2021.
Photo: Adidas/ Ivy Park
