Toya Johnson is not letting the ongoing pandemic slow her down. The entrepreneur has launched a hair accessories online shop with her daughter Reign Rushing as the face of the brand.

At, customers can shop “beautiful rainbow hair accessories fit for a princess”. The accessories, which include bows, clips and scrunchies, range from $3.50 to $10.50.


So far it looks like fans are loving the colorful accessories, which are almost sold out!

“Toya always keep her baby tight. Take notes ppl. These celebrities some of they kids b looking a mess. Kids hair never done but the moms hair b done,” one fan commented on Instagram

“Let’s go Reign! Mini Entrepreneur,” another wrote

“Are they sold out? When I check out my cart keeps emptying,” a follower inquired.

Though most of the items are sold out, Johnson promises to restock. She wrote on Instagram, “@reign_beaux wants to thank everyone who purchased something from her site. We appreciate the overflow of love you guys showed my princess today! Thank you So much for your support! We will be restocking soon!”

Yesterday, Toya shared that she would be launching the line on Friday. “It’s almost time to shop Reignbeauxs hair bows & accessories. 2 day countdown. Swipe to see a sneak peek of @reign_beaux collection.”

Today, however, the mommy mogul shared that she and her team had “decided to go live a day early. Time to shop!”

Reign Ryan Rushing, nicknamed ReignBeaux, was born on February 8th, 2018. The daughter of Toya Johnson and Robert ‘Red’ Rushing turned three years old this past February and Toya made sure to send birthday wishes to her baby girl.

“Wishing my little princess the Happiest Birthday! May your day be filled with sweetness, wonderful surprises and fun! May all your dreams come true! I love you @reign_beaux,” Toya wrote on Instagram.

Photos: WeeLovePhotography

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