Ludacris recently created a website called KidNation, “a fun, safe, and educational media platform for kids” which the rapper says was inspired by his three kids.
Hand-washing is known to effectively prevent coronavirus, which is where KidNation comes in. KidNation features exciting music videos and catchy songs to promote hand-washing and other hygienic habits that children should follow to protect themselves. “The best way to protect yourself against COVID-19 is to wash your hands,” says Ludacris. “It’s also the best way to prevent the spread of COVID-19.”
Also, KidNation teaches children about love and inclusivity amid the Black Lives Matter protests that were sparked by the May 25 murder of Minnesota resident George Floyd by police. “It’s geared toward trying to enrich and empower the next generation, influenced by my own children and wanting them to live in a better world than we live in,” Ludacris said in an interview with HuffPost. “I want to reinforce the positive morals and teachings as a parent, especially during a time where there’s more home-schooling going on. To condense it, I just want to help kids grow up to be better adults.”.
Ludacris has three daughters with three different women, 18-year-old Karma, 6-year-old Cai Bella, and 5-year-old Cadence Bridges, who he shares with his current wife Eudoxie Bridges. They also raise Eudoxie’s younger sister Christella, who is about the same age as Karma. Ludacris says that his girls were “the springboard” for him to launch KidNation and that he runs the site’s content by them for feedback, which they respond well to.
“We have a song about doing your chores and getting rewarded afterwards,” Ludacris explained. “My youngest daughter watched it one time and pulled a stool up to the sink and started washing the dishes. I asked, ‘What are you doing?’ And she said, ‘My birthday is coming up, and I want to be able to get a reward for doing my chores as well.’ That’s a perfect example of music and influence turning to action.”