YARA SHAHIDI AND MOM KERI FEATURED IN NEW SAMSUNG CAMPAIGN FOR MOTHER’S DAY

Yara Shahidi is one of the most recognized faces in #younghollywood, and so is her mom Keri. Over the span of Shahidi’s career, the dynamic duo has been seen together on the red carpet, having fun on social media, and much much more. So, it wasn’t a surprise to see their latest venture together-Samsung’s Put Mom in the Picture campaign.

On Mother’s Day, Shahidi used the Samsung Galaxy S20 Ulta while hosting a special Instagram takeover for the cellular giant, encouraging more people to capture moments with mom. Recently, Shahidi sat down with Popsugar to share just how much her mother has been an inspiring force in her life. Check out a snippet from Shahidi’s interview below.

RelatedPosts

POPSUGAR: How did you get involved with Samsung’s Mother’s Day campaign?

Yara Shahidi: I’m a new member to Team Galaxy, but what I love most about Samsung as a brand and where we really connected is how creative and friendly they are. For this campaign, they said, “Yeah, we want you to talk about your mom, but we really want this to be a carrier of whatever your vision is.” One of the first things we did together was go to a Thom Browne fashion show, and that was also Samsung helping him bring his creative vision to life. So for the Mother’s Day campaign, it’s really an extension of our partnership. Everyone who knows me knows my mom and I are a duo. That is my partner in crime, and she is the mastermind behind most of my Instagram photos. To be able to share a little bit of what our relationship is like and to focus the spotlight on her was so fun.

PS: How do you two plan on celebrating Mother’s Day?

YS: We have a mix of things planned. Everyone is in a different situation right now than we were last year. Part of our plan is to revel in the small things that we love. Whether it be starting the day with our go-to coffee, which is made a specific way — aka with a ton of chocolate chips in it — or just being together with the family. We’ve been trying to figure out how to make it as much of a fun family day as possible. So instead of focusing on things that are big and grand, we’re focusing on how to make things special within such different circumstances.

PS: What piece of advice has your mom given you that’s kept you motivated in both your personal and professional life?

YS: “Abundance has to flow” was one of the first things that she taught me. What I think she means by that is a couple of things. There’s literal abundance with monetary abundance, but also, we’re not put on this earth to only accumulate. We’re put on this earth to be in relationships and to be a part of the community, whether it be with your money or even with your time and your resources. Committing to one another is really important. In work, like with Grown-ish, that comes down to, “How can I be the best colleague? How can we make this set feel like a place where everyone wants to go to?” And it’s literally what everybody says when they come to set, just how welcoming it is. But it also stems from a deep understanding by the entire cast and crew that everyone on set is necessary. The show will not go on if each of us isn’t doing our jobs. In terms of philanthropy and the rest of my life, I’m really grateful to have all of these opportunities. But it’s really about how I — whether it’s in big or small ways, in short-term or long-term ways — use these opportunities to extend past myself, to extend past being self-serving and toward being community-serving.

PS: What’s something your mom has taught you more so through her actions than words?

YS: This is my favorite part about maneuvering work with her, because, quite honestly, with everything happening in the world, we go through a lot of firsts together. But it’s been a mix of witnessing her expertise in things and going through those firsts. What she’s exemplified in how she maneuvers, there are two things. One is that you’re supposed to be wherever you are and that you’re there for a reason. Sometimes, as young, Black women, we’re in positions where we can feel intentionally undermined or made to feel like we don’t fully belong — we’re on temporary ground. To have somebody who so fervently believes in what she has to offer reaffirms that I have to come into spaces knowing what I have to offer. And the other thing that she exemplifies, she is one of the most engaged people I know. It doesn’t matter if you run into her at an airport or at a coffee shop or on a walk. She’s always thinking about how she can be of service to other people. She’s like, “Hey, I got into a conversation with a young lawyer and I’m connecting her with the lawyers we know,” and the next thing you know, this young lawyer has more opportunities, but this was an airport run-in. But that’s just how her brain works. Even in conversation, she’s kind of conspiring for the success of all people, and that’s why I pay such extreme attention to what people are saying. The art of conversation is something I’ve learned.

PS: Wow, that entire statement is so powerful.

YS: Yeah, I wish everyone had the opportunity to be in her space, because she’s taught me so much about what it means to be engaged. I’m a full-on Aquarius. I’m a zone-out type of person, but I’m grateful to have that life lesson and the power of genuinely being present.

To read the remainder of Shahidi’s interview click here. We know that we will unquestionably continue to see more for this dynamic mother/daughter duo for years to come. 

Tiffany Silva

Tiffany Silva

Writer and Editor

Related Posts

Next Post

Leave a Reply

Your email address will not be published. Required fields are marked *

Newsletter

Don’t miss out on BCK’s newsletter to get breaking celebrity news, hot pics and more delivered straight to your inbox!

Subscribe To Our Newsletter

Print Parter PraPrint