Ayesha Curry, wife of three-time NBA champion Steph Curry, released the name of her upcoming magazine in a short Instagram video on April 1. Called Sweet July, the lifestyle magazine will be published under the Meredith Corporation and is set to debut in May 2020 for $9.99.
A New York Times best-selling cookbook author, chef and restaurateur, Ayesha first announced the magazine in January 2020. Each issue will contain unique food recipes, along with family and home advice from Ayesha’s perspective. In the Instagram video, which Ayesha named “The Devil Wears Sweatpants”, she recreated an iconic scene from the 2006 film The Devil Wears Prada with help from Steph Curry and their three children, 7-year-old Riley, 4-year-old Ryan, and 1-year-old Canon Curry. In the caption, Ayesha explained the story behind her magazine’s creation and the meaning behind the name Sweet July.
“Last fall, I was offered the opportunity to create my own magazine. Besides it having a cover and pages and pictures, I was given the blank slate to make it whatever I wanted. After a lot of thought and self-reflection, I decided that what I wanted was to tell stories with substance about things that matter. Showcase people doing groundbreaking things and supporting their communities. Give people information but also inspiration,” Ayesha wrote.
“I wanted my girls to be able to see themselves in the pictures and the stories, and feel like not only is there a place for them in this world, but that the skies the limit for what they can achieve. And then the craziest thing happened.. We made it! And we called it SWEET JULY. Why? Well, all three of our babies were born in July, we got married in July and it’s the 7th month in the calendar year. It’s the time in my life where I find I have the most joy and excitement. I wanted to carry that through everyday and simply honor and find gratitude in the big and the small moments.”