"No Bona Fide Intent To Use Mark'

Kylie Jenner is having trouble in the area of trademarking her daughter Stormi Webster’s name for business purposes. A company out of New Orleans is challenging the Keeping Up With The Kardashians (KUWTK) star’s petition to trademark various facets of “Stormi.”


According to Page Six,

“Business Moves Consulting — which trademarked ‘Stormi Couture’ about a month after the baby was born in 2018 — has filed an opposition to Jenner’s application, claiming that it’s likely to confuse their own customers, and because they doubt that Jenner actually intends to use it anyway — or as they put it, she has ‘no bona fide intent to use mark in commerce for identified goods or services.'”

It was just a few weeks ago that Kylie Jenner debuted The Stormi Collection as part of her Kylie Jenner beauty brand. The new line hit stores on February 1, 2020, which was also Stormi Webster’s second birthday.

“I think I’ve been waiting for this moment since the day I found out I was pregnant,” Kylie said of her newest beauty line. “An entire collection by @kyliecosmetics dedicated to my beautiful daughter,” the KUWTK star wrote online.

Kylie is attempting to trademark her daughter’s name along with “Stormi World,” which is the theme park that Kylie created and uses to celebrate her daughter’s birthdays. Stay tuned to see how the dispute between Kylie and Business Moves Consulting turns out.

Photo: Getty Images



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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