Serena Williams believes that every child, including her own daughter Alexis Olympia Ohanian Jr., is born to be wild. That is why the professional tennis player has teamed up with Pampers to encourage parents to unleash their active babies with the help of new Cruisers 360 FIT diapers – designed to keep up with every wild move a baby makes.



“My daughter Olympia has always been very active – she skipped crawling and went straight to walking, and I’ve been trying to keep up with her ever since. Sometimes when we’re in public she will be running around, climbing over things, and I’ve definitely heard her being called ‘wild’ in a negative way. But in my opinion being a wild child is a good thing – it means she’s spirited, and curious, and active,” says Williams.

She continues, “I think every parent wants to be able to let their babies explore the world, because that’s how they learn and grow. I love that Pampers is choosing to celebrate babies on the move, and I’ve decided that instead of worrying about what everyone thinks, I’m going to embrace Olympia’s wild child spirit. I’m so glad to have new Pampers Cruisers 360 FIT diapers to keep up with every wild move she makes – they are super easy to get on and off, they don’t restrict her cute little waist… they are literally giving me life!”

Pampers Cruisers 360 FIT diapers feature no-tapes and a comfortable all-around stretchy waistband specifically designed to adapt to every wild move a baby makes – it’s just like they’re wearing yoga pants. In another win for active babies, Cruisers 360 FIT diapers are easy to pull on and take off so every wild child can quickly move on to their next adventure.

“Pampers believes every child was born to be wild. We want to help parents embrace and celebrate their curious, active babies’ wild moves without hesitation – and we couldn’t think of a more perfect parent to help us on this mission than Serena Williams,” said Andre Schulten, Vice President and General Manager Baby Care North America, Procter & Gamble. “On or off the court, Serena knows how important it is to feel comfortable while on the move and she trusts Pampers Cruisers 360 FIT diapers to keep up with her own little wild child, Olympia. Serena embodies what it means to be active and spirited, and is instilling this in her daughter – which is why we are so excited to welcome her to the Pampers family to help show everyone that what some may see as wild, we see as a naturally active and growing child.”

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