Kanye West, wife Kim Kardashian and their kids have teamed up with Adidas and other families across the country for a good cause—support of mental illness.
The West/Kardashian family and extended family, including Khloe Kardashian and daughter True Thompson, opened up homemade lemonade stands and sold the Yeezy 700 v2 “Geode,” retailing for $300, with a plan to give all proceeds to the National Alliance for Mental Illness.
The pop-up shops were spotted running in Indianapolis, Texas, Ohio, Minnesota, Illinois, Iowa, and South Dakota.
The National Alliance on Mental Illness is one of the nation’s largest grassroots mental health efforts. The organization is dedicated to helping build a better life for the millions of Americans that suffer and/or affected by mental illness. If you missed the pop-up custom stands, you can still donate to the cause by clicking here. It is great to see the West/Kardashian clan making an impact in the community on such an important issue.