The Idea Is To Have A Clothing Line, Toy Brand, And Skin Care Products In The Kids' Names

The Kardashian-Jenner sisters have reportedly moved to trademark their kids’ names. TMZ has obtained legal documents that show requests to trademark Stormi, North, Saint, Chicago, and True.


According to the media outlet,

“The Kardashian-Jenner sisters have filed docs to trademark the names of their kids — Saint, North and Chicago West along with True Thompson and Stormi Webster. In docs, obtained by TMZ, their mommas say they want to slap the kids’ names on a number of products … including a clothing line, toys and skin care products.

Kylie in particular also filed a trademark for ‘Stormiworld’ — no big mystery what inspired that move, but safe to say Stormi could take after mom or dad.”

The celebrity moms are also vying for the right to sign documents on behalf of their children to further secure the Kardashian-Jenner dynasty is passed on to the next generation.

It should be little surprise that Khloe, Kim, and Kylie have filed documents to trademark their kids’ names. Kylie, after all, alluded to the notion of passing her beauty care line on to little Stormi Webster in later years. North West has also gotten involved in her mother’s business affairs as the youngster modeled one of Kim’s lipstick colors during the family’s Christmas photo shoot. Some critics slammed the Keeping Up With The Kardashians mom for allowing her daughter to wear makeup at such a young age. Kim, however, ignored the haters and celebrated her family.

Kim Kardashian delved into her success as a businesswoman during a 2017 interview with Forbes. The celebrity mom was one week away from launching her KKW beauty line, which sold $5 million worth of products in five minutes upon its debut, at the time.

“This year has been really exciting for me because it’s the first time I’ve moved away from having licensing deals and transitioned into being an owner,” Kim shared. “After 10 years of getting my makeup done every single day, I’ve really put that knowledge into action and production.”

What will the next generation of Kardashian-Jenner bring to the table? We’ll have to keep watching to find out! Stay tuned for more Keeping Up With The Kardashians family news!



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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