"I'm So Excited"

Ayesha Curry’s one-stop lifestyle website, ShopHomemade.com, is officially up and running. The celebrity mom recently shared the news of her latest endeavor with TODAY.


“My lifestyle website, Homemade, is live today,” Ayesha exclaimed during her interview. “I’m so excited,” she added.

Mrs. Curry went on to talk about her new brand by telling the co-hosts of TODAY, “It’s been such a work in progress. [The website] is a rebrand. And so now it’s all things for the home. We cover all of the bases from meal kits to bedding, cookware — it’s all there. [The site is a] one-stop shop, but it’s accessible and affordable, which is what I wanted to put out there.”

Ayesha Curry is quite the busy mompreneur with a meal prep line and cookware that consumers can find online and at Target. The businesswoman does it all while parenting two daughters, Riley and Ryan, and a son named Canon.

“I always say I didn’t know how much you can achieve in a day until I became a parent,” the star mom said of her busy schedule. “It’s one of those things where I’m like, ‘What was I doing with my time in my younger years?’ There’s so much more I could have done.”

“I think it’s about making sure that whatever task you’re involved in at the moment, [you want to make sure] you’re fully committed to that one thing. So, for me, when I’m working I try to delegate a certain amount of hours to working. But when I’m with my children, my phone is down [and] I’m totally engaged with them. And I find that I’m a more proactive, more engaged, happier parent.”

you can see all that Ayesha Curry has to offer at the budding mogul’s website. Stay tuned for more celebrity parent news!



Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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