Damon Dash has a new clothing line, and we’re ready for it! Poppington Clothing has all of the styles to keep you hip and fashionable this summer. And who better to model Damon’s new line than his kids?
Ava and Damon Dash II struck several poses while rocking designs from their dad’s collection. One picture showed the brother-sister duo standing off a bit while clutching arms. Damon II flexed his muscles a bit while Ava leaned on her older brother’s shoulder. Damon Dash let the kids do their thing as he created a look of his own in the shot.
Poppington Clothing promises to be homegrown and organic. The collection was designed in Downtown Los Angeles and is of the highest quality material. According to the line’s website,
“[Poppington Clothing] was made within our environment – our world – our universe. The DNA of each garment has been established throughout the journey from getting the perfect fit, cutting the pattern, picking out the zippers and etc. – every part of that is an ART to us we enjoy.”
Damon Dash gave his take on fashion during an interview in 2016. “What I’ve been noticing with the millennials is that they’ll pay for quality,” he shared.”You can sell something and make your full margin. There’s never off-price.”
Dash also discussed advertising saying, “I always look at the movie as the best commercial in the world. I also notice that whatever artist has a movie made about them, their merch skyrockets, like Johnny Cash.”
You can learn more about Poppington Clothing on the brand’s website.