SHEAMOISTURE’S LATEST CAMPAIGN CELEBRATES BLACK FATHERS

SheaMoisture has been a permanent beauty brand in many black homes for generations, celebrating black beauty.

Well, in their new campaign, the popular beauty brand has turned their attention to include a celebration of black fathers. Their new campaign entitled, #MyDadSmiles, highlights the adorable relationship between black fathers and children.

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The #MyDadSmiles campaign features nine fathers who share their wisdom about their own fatherhood journey. Take a peek at the campaign below and let us know what you think. Is there a special father in your life? Tell us more about him, continuing the celebration of black fatherhood. We want to hear from you!

SEE MORE PHOTOS FROM THE CAMPAIGN BELOW!

Tiffany Silva

Tiffany Silva

Writer and Editor

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