SheaMoisture has been a permanent beauty brand in many black homes for generations, celebrating black beauty.
Well, in their new campaign, the popular beauty brand has turned their attention to include a celebration of black fathers. Their new campaign entitled, #MyDadSmiles, highlights the adorable relationship between black fathers and children.
The #MyDadSmiles campaign features nine fathers who share their wisdom about their own fatherhood journey. Take a peek at the campaign below and let us know what you think. Is there a special father in your life? Tell us more about him, continuing the celebration of black fatherhood. We want to hear from you!