YARA SHAHIDI AND MOM STAR IN TORY BURCH’S ‘TO MOM WITH LOVE’ CAMPAIGN

"Tory Burch Has Used Her Talent And Brand To Empower Women"

Yara Shahidi is spreading the joy of Mother’s Day with her mom, Keri Shahidi. The Grown-ish star partnered with her mother for Tory Burch’s “To Mom With Love” campaign.

“Tory Burch has used her talent and brand to empower women and give to communities around her,” Yara says of her excitement over the collaboration. “My mama and I naturally align on the importance of supporting women, but we also love and live in her clothes.”

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Tory’s latest campaign is designed to highlight the mother-daughter bond that many people share. “To Mom With Love” is a short but sweet film shot in Los Angeles by Margaret Zhang that showcases Yara and Keri’s beautiful relationship. “I admire her confidence, her laser focus, and her investment in the people around her,” Yara tells media of her mom. “She has always told me ‘we rise together.'”

The whole Shahidi family gives special honors to Keri on Mother’s Day. “We usually spend a relaxing day together—a tasty breakfast at home with all of my favorite dishes and then a stroll through a museum,” the celebrity’s mom explains. “But I never know what my family is going to add to the festivities,” Kerri adds. “Last year they came downstairs, one by one, with my photo on custom-made t-shirts that they wore all day.”

Check out Keri and Yara Shahidi’s spot in “To Mom With Love” below!

Photo: Tory Burch

Sarie

Sarie

Sarie is a writer and editor for BCK's Los Angeles division. She also shares stories on Medium that are meant to encourage thought and discussion. You can catch her outside enjoying nature and classical literature. Pop culture is pretty fun, too!

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